Inside AdWords: Top 10 AdWords Blogs of 2007

10 AdWords Blogs You Should Read

This post is for all the PPC lovers out there. This is a list of Google's Inside AdWords: Marketing Blog's Top 10 blog posts of 2007. If you were riding the PPC/AdWords roller coster this year, then some of these blog post might bring back some memories...

Bye 2007, we'll miss you!

Blogger Buzz: 2007 Roundup

Check out the best of 2007 according to Blogger Buzz. SEO Blogger Buzz: '07 Roundup

Blogger Buzz: I Link, Therefore I am

I wrote an article on my New Wordpress Blog about a post I found on Blogger Buzz about how blogging could help your career. Well, while reading through Blogger Buzz I came across this interesting article title; I Link, Therefore I am. Being a SEO, I had to read. And yes, I found it to be very good. (even though it is old)

Knowing Search Engine Robots' Names - Beneficial to SEO's?

I was thinking about creating separate optimized webpages for each search engine robot to crawl. Creating meta tags to direct each robot to only pages that are specially optimized for that bot seems like it can be a very benificial optimization technique.

Then I wondered if it's worth researching each search engine's algorithm and creating pages specially created for each of their robots. Not to mention that some of these engines probably don't get the traffic worth aiming for.

Seems like a lot of work... (or maybe not)

Does anyone know how else a SEO can benefit from knowing each robot's names?

Here's a nice list of the Search Engine Robots from Search Engine Dictionary.

Strange Google Placement - How to Rank in Local Business?

Hey,

I understand what is needed for a site to rank well organically and I also know how much money PPC can cost to get high rankings in the sponsored results.

But my question is; does anyone know how to get your site to rank number well in the local business results section?

I created local business ads in Google, but that seems like it just shows your PPC ads in the Google local business directory. I see sites that I work on ranking well in the local business section in some towns, but I could never understand what steps I actually have to take to get sites to rank in the local business results at the top of the page.


What brought this question to mind is I was checking out the Google Analytics keyword performance reports and noticed I was getting traffic for "land and home san diego". How the heck did this happen???????????

Image of Google Local Business Result Ranking


As long as the site stays there, I will off-page optimize the San Diego Resources page of LLL Christian Preschool or create a local real estate content page within the site that could actually become a great resource for parents moving to San Diego looking for preschools and other San Diego city info.

Valid HTML for Better Search Engine Rankings - No Secret

Not too long ago I wrote about how Little Lamb Land Preschool is falling short of Yahoo Locals & Citysearch on the SERP's.

I been asking around on what to do when you have a site with 12 pages competing against websites with well over 100,000 pages.

Well, I have a secret admirer that has been sending me tips on what I can do to improve the rankings. The funny thing is, this guy/girl wont give me another tip until I've completed the task he/she sent me prior.

And I know for certain my secret admirer checks out my site to make sure I completing this task.

The latest tip he sent me was to go to validator.w3.org and fix all my errors.

Just when I thought all I needed was to know some more seo secrets or search engine optimization tips to optimize my site, I realized I have a homepage with 52 errors and still haven't even completed the first major steps.

I'm still a rookie...

Go to W3's HTML Validator and make sure your website is clean and bug free!!!

Measuring the Worth of Your Blog - Analytics Blog

Lately, I been paying close attention to how much time I invest into the Internet. All the time I spend on the Internet could be substituted with fitness activities, time with my girlfriend and friends, a paying pt-gig, etc. Currently, I am setting up routine tasks, measuring my profits and time and analyzing other variables to help me decide if pursuing personal Internet profits is worth my time.

This morning I decided that I was going to post a blog at least once a day. Didn't matter to me what I wrote about, just as long as I stayed consistent with my posting.

Coincidentally, I ran into Occam’s Razor by Avinash Kaushik a analytics blog. Author Avinash Kaushik writes about Blog Metric: Six Recommendations for Measuring Your Success.

His 1st recommendation; "Raw Author Contribution" talks about your blogging consistency & how to measure the worth of your efforts.

For me, time is money.

I haven't spent much time on this blog so I don't expect anything in return. I'm going to test out this blog by putting in some consistent time. Let's see what this blog is worth to me.

Negative Google Adsense Keywords | Preschool PPC

I just started advertising my parent's preschool website; Little Lamb Land Preschool on adwords and thought I should post my negative keywords because I found some of them interesting and just incase any other preschool ppc advertiser needed some ideas.

I'm a frim believer in keeping the competition tough and up to par and competitive so I can become better at what I(we) do.

SAN DIEGO PRESCHOOL NEGATIVE KEYWORDS

keyword
book
candy
coloring book
field trips
free
ideas
information
magazine
resources
toys
teacher
why
chops
supply
supplies
teachers
job
jobs
assistant
photo
photos
activity
activities
pictures
link exchange
carlsbad
ascondido
chula vista
el cajon
oceanside
san ysidro
ramona
julian
mary
had
software
graphics
international
farm
feed
raise
murrieta
temecula
gallery
art
crafts
universal
homeschool
lesson plans
books
games
online
printable
disney
internet
worksheet
workbook
jewish
dinosaur
theme
print
negative

You can Google anything related to preschool in san diego and find Little Lamb Land Preschool on the first page SEO & PPC.

Google Tells All | Everything You Need to Know to Rank High on Google

I think that it's great Google actually tells everyone what your site needs to rank well in search engines. If you went through each of these topics one by one(with SEO in mind), you'll find your website on the first page of Google search. FOR REAL! SEO Blog San Diego - Google it!

read more | digg story

Fixing the Bouce Rate & Average Time on Site

Earlier this year I created a website for my parents; Little Lamb Land Christian Preschool. It was a 5 page website with almost everything you needed to know on the homepage. A few months ago the site was a strong #2 behing local.yahoo.com childcare page for the term "Preschool in San Diego" or any variation thereof. Over the past 2 months LittleLambLand.org slowly fell to the 2nd page. Keep in mind, I didn't perform any seo techniques this whole time. I have recentlt heard that in order to rank well on Google, you have to start looking at other dynamics such as average time a visitor is your on site and the bounce rate.

So I went into my Google Analytics account and checked up on the site stats. The bounce rate during the fall of the site was at a whooping 81.66% with an average visitor time on site of 3 minutes and 33 seconds.
I reviewed my other sites and found most of them had a bounce rate of under 50% and and a average vistor time on site of over 10 minutes.

I spent one night analyzing why the site was doing so poorly. I thought, I am mentioning everything the visitor needs to know about the preschool on the homepage. Everything from a map of the school, program rates, preschool's goals and more. Their was really no need for the visitor to surf the site, unless the visitor was extremely interested or bored.

So I decided that I should break the homepage out into several different pages. This would give the visitor more reason to navigate to other pages resulting in a longer vistor time on this site. Then my girlfriend brought up a good point about my extremely high bounce rate. She said "maybe when peole come visit your site, they immediately leave because the preschool isn't in their area. Therefore, I decided to not make it so obvious where the preschool in located.

I added a Google interactive map to a new locations page. I gave the founders their own pages. I added an attractive link on the homepage to the website's new photo gallery. I even made a separate page for the days the school will be closed. It's almost neccessary to visit more pages throughout the site to find out if Little Lamb Land if the right preschool for the visitor.

After making these changes, LittleLambLand.org's bounce rate dropped down to 37.50% and the average time on site went up to 9:35. This was only a few days ago, but take that Google.

Now, if only I could think of a way to up local.yahoo...
This will be much tougher, with Yahoo being a site with almost every preschool listing in San Diego with reviews, maps, and more. And I'm sure the visitor time on site is killing 9:35. I visited, it deserves 1st place. But can a preschool website ever rank number one for the term preschool in san diego over Yahoo's preschool directory?

If you know any seo tips for little sites competing with large directories, please comment this post.